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Hefei Super Electronics Co. Ltd---A Professional Permanent Magnets&Magnetic Assemblies Manufacturer since 2002.
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About us

Hefei Super Electronics Co. Ltd engaged in permanent magnets area since 2002,which is over 20 years

Our company is specialized in manufacturing various types of magnetic materials and magnetic products.The main products are Neodymium magnets, Rubber magnets,Ferrite magnets,Magnetic toys,Fishing magnets and so on .

We always make great efforts to achieve this win-win situation and sincerely welcome you to cooperate with us  and expect your inquiry!

  • 100
    0+

    EMPLOYES

  • 100
    0+

    COUNTRIES

  • 8000
    0

    square meter

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Our certificate
  • 100% Customer Satisfaction
  • 300+ customers all over the world
  • Technical support
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Hot products
Customized sizes and shapes ,Competive price, Fast shipping and Best Quality
Latest news
We will not only update our company daily news but also event notices.
RoHS and REACH Update: What Should Neodymium Magnet Buyers Know?

     When sourcing magnets for international trade, focusing solely on price and performance is no longer enough. Environmental compliance has become a key requirement, especially in markets like the European Union. Two major regulations—RoHS (Restriction of the Use of Certain Hazardous Substances) and REACH (Registration, Evaluation, Authorization and Restriction of Chemicals)—impose strict requirements on the materials and coatings used in products, including rare earth neodymium magnets. Non-compliance can result in shipment delays, customs rejections, and even fines for distributors and retailers.     RoHS: Control of Hazardous Substances      The RoHS Directive restricts the use of certain hazardous substances in electrical and electronic equipment. For magnets, concerns often focus on coatings and adhesives that may contain the following restricted elements: Lead (Pb) Cadmium (Cd) Mercury (Hg) Hexavalent Chromium (Cr6+)      RoHS-compliant magnets must be manufactured and coated to ensure that the levels of these substances are below permitted limits. For example, older electroplating methods sometimes use hexavalent chromium, but neodymium magnets with Ni-Cu-Ni coating or epoxy coating have been developed to comply with the RoHS Directive.     REACH: A Broader Chemical Regulation      While RoHS targets specific substances, REACH goes further, requiring manufacturers and importers to register and control the use of thousands of chemical substances. For magnets, this typically involves: Coating materials and adhesives. Anti-corrosion surface treatments. Potential substances of very high concern (SVHCs) identified by the EU.      Buyers need to ensure their suppliers provide REACH declarations confirming that the product does not contain any SVHCs (substances of very high concern) above permitted thresholds.     Practical Steps for Buyers         If you are importing magnets into the EU, follow these basic steps: Before purchasing, request a certificate of conformity (RoHS and REACH) from your supplier. Verify test reports from accredited third-party laboratories, not just internal declarations. Plan ahead for updates—the EU regularly revises its restricted substances list. Work with experienced, compliant manufacturers with robust compliance systems.     Conclusion: Compliance Protects Your Business        Stay current on RoHS and REACH requirements not only to meet legal obligations but also to build trust with customers. By working with compliant suppliers and verifying relevant documentation, buyers can avoid costly delays and confidently bring magnets to the European market.

Aug 19, 2025
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How will neodymium magnetic material prices trend in the next 6-12 months?

     The global neodymium magnet materials market is entering a period of high volatility, with price trends expected to be influenced by a variety of factors over the next 6-12 months. From rising rare earth costs to ongoing logistical challenges and a growing supply-demand imbalance, companies relying on neodymium magnets and related materials should prepare for market volatility and potential cost increases.     1. Rare Earth Price Pressure      Rare earth elements, particularly neodymium, praseodymium, and dysprosium, are key raw materials for high-performance magnets. In recent months, Chinese suppliers, which account for the majority of global production, have implemented stricter supply quotas and an auction-based distribution system. This has already led to price increases, which are expected to rise further as renewable energy, electric vehicles, and high-tech manufacturing continue to expand. Analysts predict that continued demand growth, combined with controlled supply, could keep prices elevated until mid-2026.     2. Logistical Disruptions and Costs      The global shipping industry remains under pressure due to port congestion, geopolitical tensions, and reduced shipping capacity for certain cargo categories, including rare earth products. Freight rates are volatile, and carriers are increasingly prioritizing high-value or time-sensitive cargo. For magnet buyers, this means longer delivery times and higher shipping costs, especially for small shipments shipped by air or courier.     3. Supply and Demand Imbalance      While demand for top quality permanent magnets is booming, driven by electric vehicle motors, wind turbines, robotics, and consumer electronics, production capacity has not grown in tandem. Even with new mining projects in Australia, the United States, and Africa, magnet refining and manufacturing remain concentrated in Asia, creating bottlenecks and increasing price sensitivity to any disruptions.     4. Outlook and Recommendations      Market analysts predict that ndfeb magnet material prices will continue to rise over the next 6-12 months, potentially peaking in late 2025 if supply constraints persist. Companies should consider forward purchasing to lock in favorable prices, building a diversified supplier network to reduce reliance on a single region, and exploring recycling or material efficiency measures to reduce costs.          In short, the magnet material market will continue to be in short supply. In an increasingly competitive environment, proactive supply chain management, strategic sourcing, and product design optimization are crucial for both our dedicated ndfeb magnet product manufacturers and our import buyers seeking to maintain cost stability and secure material supply.

Aug 14, 2025
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Summer Sales of Small Neodymium Magnets and Magnetic Accessories Surge

     With major seasonal promotions like Amazon Prime Day and back-to-school events underway across North America and Europe, retailers are gearing up for one of the busiest shopping seasons of the year. Small neodymium magnets and magnetic accessories like hooks, name tags, and rubber-coated magnets are becoming increasingly popular. These compact powerful neodymium magnets products are widely used in a variety of applications, including DIY crafts, educational kits, home improvement, and light industrial equipment.            However, despite growing demand for these magnetic products, supply constraints are tightening. China, which controls the majority of global rare earth production, recently adjusted its export and internal pricing policies. In July, Northern Rare Earth Corporation limited the daily tender quantity for key raw materials, praseodymium and neodymium, to 100 tons. As a result, market prices are now rising almost daily, creating uncertainty for downstream industries that rely on these materials.          This situation is putting pressure on global buyers, especially those relying on Chinese ndfeb magnets suppliers. For importers and brand owners, sourcing in advance is more important than ever. Not only are prices likely to continue to rise, but order delays can also lead to longer delivery times and missed sales opportunities during peak promotional periods.          For e-commerce sellers and online retailers operating a lean inventory model or dropshipping, the risks are even higher. Global logistics remain volatile, with port congestion, rising freight rates, and stricter customs inspections—especially for magnetic items that require special handling or packaging for air and sea freight.          At this critical time, partnering with a reliable supplier is a strategic advantage. As a professional magnetic product supplier, we ensure a reliable supply of raw materials, stable inventory levels, and diverse shipping options. Our global fulfillment capabilities, including dropshipping service, rapid replenishment, and support for both large and small wholesale orders, make it easier for our customers to navigate seasonal demand spikes.          If your business relies on magnetic accessories or neodymium magnets during the peak summer demand period, we recommend placing your orders now to lock in favorable pricing and ensure on-time delivery. In today's rapidly evolving market, a proactive approach is key to staying ahead of the curve.

Jul 29, 2025
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Why Your Shipping Method for Neodymium Magnets Matters More Than You Think

     Neodymium magnets are powerful tools used by a variety of industries, from electronics to heavy machinery, but they require extra care during transportation. As a leading neodymium magnet supplier, we often receive inquiries from customers asking how to ship magnetic products in the safest and most economical way. Here is an overview of the differences between express, ocean, and air freight, and factors to consider when choosing the right shipping method.     1. Express (DHL, FedEx, UPS, etc.)        Express is often the fastest option, especially for small quantities or urgent orders. However, the magnets must still meet strict magnetic field limits. Express companies may refuse to accept packages that fail magnetic force testing or are not properly shielded. Our team uses certified packaging methods to control magnetic flux, and even strong magnets can be shipped by express - although additional handling fees may apply. ✅ Best for: Samples, urgent orders, small quantities ⚠️ Note: magnetic shielding is critical; may increase costs     2. Air Freight (Bulk Cargo)        For bulk cargo, air freight is faster than ocean freight, but it is also the most strictly regulated shipping method. According to IATA regulations, magnets must pass magnetic field tests to prove they won't interfere with aircraft systems. Industrial grade ndfeb magnets often require multiple layers of shielding and specialized inspection certificates. Air freight is ideal when shipping speed is critical, but costs (including packaging, documentation, and limited routes) can be high. ✅ Best for: High-value or time-sensitive bulk shipments ⚠️ Note: High logistics costs, strict magnetic field controls     3. Sea Freight (Container Shipping)        For bulk orders or heavy magnet products, ocean freight is often the most economical option. Sea freight does not impose magnetic field restrictions like air freight, so shielding requirements are less stringent. However, ocean freight takes longer—usually 3-6 weeks, depending on the destination. Sea freight can transport larger quantities and reduce costs, making it ideal for regular bulk neodymium magnets orders. ✅ Best for: Bulk orders, cost-sensitive shipments ⚠️ Note: Long shipping times and customs clearance required          The best shipping method depends on your volume, urgency, budget, and destination country. As an experienced magnet supplier, we offer professional packaging, magnet inspection and comprehensive logistics support for all three shipping methods.          If you are unsure which shipping method is best for your order, please feel free to contact our team - wherever you are in the world, we will be happy to help you ensure your neodymium magnets arrive safely and compliantly.

Jul 25, 2025
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Why Are Industrial Magnetic Hooks Selling So Well Overseas?

     Industrial magnetic hooks and suction cup magnetic accessories have become very popular among overseas buyers in recent years. From home storage to professional use in workshops, RVs and warehouses, these small but powerful tools are revolutionizing the way space and equipment are managed.     DIY and storage culture behind the surge in demand      A key factor in the growth in demand is the rise of DIY culture around the world. In countries such as the United States, Canada and Australia, more and more consumers are building personal workshops, organizing garages, or improving camping and RV experiences. Magnetic hooks provide a simple, no-drilling solution for hanging tools, keys, lamps and even cookware. Its reusability and strength make it a sustainable alternative to traditional fasteners.        For industrial buyers, magnetic hooks are becoming an essential component of temporary buildings, booths, maintenance areas and flexible storage systems, especially in environments where structural modifications are not allowed.     Customer demand      Overseas customers are no longer satisfied with simple magnetic hooks. Consumers are increasingly interested in products with the following features: High pulling force (usually over 50 pounds) Weather-resistant coatings (such as rubber coating or stainless steel housing) Custom colors and branding Threaded bases or swivel heads for special mounting angles Buyers also want products that comply with SGS, RoHS or REACH standards to meet environmental standards.   How we respond to market needs      As a professional neodymium magnets supplier, we have expanded our product line to meet these needs. Our magnetic hooks are available in a variety of sizes and finishes, including anti-rust coatings for outdoor use. We also provide OEM packaging, barcode labeling, and drop shipping services to support B2B customers on Amazon, Etsy, and other e-commerce platforms.        In addition, we ensure that all exported products meet international shipping requirements. Our packaging effectively isolates magnetic fields and provides MSDS and magnetic test reports as required - this is especially important for air shipments.        The global popularity of magnetic hooks is more than just a trend, it reflects people's growing preference for practical, modular, and secure storage solutions. If you are purchasing rare earth magnetic hook, or need a custom design according to your market, we are always ready to provide you with reliable supply and professional service.

Jul 18, 2025
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What Makes Air Transport of Neodymium Magnets So Complicated?

     For businesses sourcing neodymium magnets internationally, air shipping may seem like the fastest and most convenient option. However, many are surprised to learn that shipping neodymium magnets by air is not as simple as sending a regular parcel. In fact, air transport of magnetic materials like neodymium magnets is subject to strict international regulations—and these rules are in place for good reason.   Magnetism and Aviation Safety      The core issue lies in the powerful magnetic field generated by neodymium magnets. These magnets are the strongest commercially available and, if not properly shielded, can interfere with aircraft navigation and communication instruments. International aviation authorities such as the IATA (International Air Transport Association) categorize strong magnets as “dangerous goods” if their residual magnetic field exceeds certain limits.        To comply with these safety standards, every shipment must pass a magnetic inspection. If the magnetic flux exceeds the allowable threshold, the shipment will be rejected or must be specially packaged using magnetic shielding materials such as iron sheets, foam padding, and custom cartons.     Magnetic Shielding Adds Cost and Complexity     Magnetic shielding is more than simply wrapping powerful neodymium magnets. It also includes: Carefully spacing the magnets to reduce magnetic interaction Using shielding boxes to contain the magnetic field Professional testing to ensure the external magnetic field is below the IATA standard (typically 0.00525 gauss at 2.1 meters)           These precautions require additional labor, packaging materials, and testing time. As a result, shipping costs increase—not just due to the weight or size, but due to the added handling complexity.   Why the Price May Surprise You      When customers compare shipping quotes, they often ask: “Why is air shipping for magnets so expensive?” The answer is simple: it’s not just about transportation—it’s about ensuring safety and compliance with international air cargo laws. If a magnet is not correctly shielded and fails inspection, it could cause shipment delays or even fines.     We Offer Safe, Compliant Air Shipping for Magnets      As a professional neodymium magnet supplier, we understand the requirements and have experience working with certified magnetic shielding methods. Our packaging process ensures that your goods meet export requirements and arrive on time without customs delays.        If you have an urgent need for neodymium magnets and prefer fast delivery, we recommend placing your order early to allow time for magnetic shielding and inspection. Alternatively, for larger or bulkier shipments, sea freight or DDP air + ground hybrid solutions may offer cost-effective alternatives.

Jul 10, 2025
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